Kia has prolonged its assist of the Australian Open to 2028, persevering with the model’s partnership with the tennis Grand Slam that was first initiated in 2002.
On the Australian Open 2023 handover ceremony, Kia highlighted its sustainable focus by the handover of the 130-strong fleet.
Dedicated to the occasion every year for the protected transportation of all gamers and officers, the fleet consists of 10 EV6 GT-Line automobiles along with 70 Carnival individuals movers, 30 Sorento and 20 Sportage.
Australian Open 2022 Males’s Single’s Champion and 20-year Kia International Ambassador Rafael Nadal, revealed the partnership extension and showcased the model’s dedication to the partnership and urge for food to additional develop and innovate.
“It’s been a pleasure to be concerned in our personal yard with a world class spectacle just like the Australian Open for such an extended time period,” Kia Australia chief working officer Damien Meredith says.
“Each manufacturers have developed over the course of the partnership and have shared synergies specializing in innovation, know-how and sustainability. We’re very pleased with our partnership and excited on the prospect of collectively reaching new heights over the following 5 years,” he says.
“We couldn’t be extra delighted that Kia is extending what’s already one of many longest partnerships in Australian sport for an additional 5 years,” Australian Open Event director Craig Tiley says.
“We deeply worth our partnership with Kia which has helped the AO to develop and evolve into the globally recognised sport and leisure occasion it’s immediately.
“It’s additionally fantastic to see this 12 months’s fleet embody ten all-electric automobiles. Followers know the AO has come to city when the AO branded Kia automobiles emerge throughout the streets of Melbourne as they ferry gamers and officers to and from the precinct”.
The Kia show at Grand Slam Oval will showcase Kia’s latest electrical automobile up to now – the Kia EV6 GT. The construction named the Kia Wave is a nod to Kia’s new model course, emulating the pure factor of water and the rise and fall of the ocean.
Elevated on 9.5m platform, the construct explores the unimaginable, with the EV6 GT positioned on an illuminated LED ramp to present the phantasm that it’s flying. The ramp focuses on the pure magnificence and drive of the Australian panorama to align with the power, design and efficiency of the hero automobile.
“Because the Australian Open reverts to regular after COVID-19, the occasion brings an inflow of home and worldwide guests again to Melbourne. We’ve developed our experiential onsite providing to make sure we’re at all times representing the model in a recent and progressive mild,” Kia Australia advertising and marketing common supervisor Dean Norbiato says.
“The ‘Kia Wave’ is a bespoke construct. An interesting illustration of Kia’s developed model strategy that showcases the EV6 GT and its thumping efficiency credentials, with a nod to the automobile’s quickly to be launched model marketing campaign,” he says.
The Kia Wave activation that includes the Kia EV6 GT will likely be on show on Grand Slam Oval at Melbourne Park throughout Australian Open 2023 from Monday January 16 for 2 weeks.